Teardown
Skoolfrom $29/month
4% Club
4% Club is for people serious about biohacking. Build health, fitness and longevity with expert support.
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How this community works
- Pricing
- $29 a monthWell above the health & fitness median of $13.50.
- Size
- 133 membersBigger than 24% of the health & fitness communities indexed here.
- Revenue ceiling
- $3,857 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
- Format
- 2 paid tiers
- Platform
- Skool
- Category
- Health & Fitness
- Last verified
- 28 October 2026
Steal this
- 2 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.
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About 4% Club
4% Club is for people serious about biohacking. Build health, fitness and longevity with expert support.
Why you should join: Weekly interactive wellness webinars with Rob Sumner, Q&A sessions after each one, daily content updates, progressive levels of videos and guides, monthly prizes and guest healthcare practitioners. From $29 a month.
Tiers and products
Notes
Teardown notes
The one-liner
A Skool biohacking club built around weekly wellness webinars with Rob Sumner.
What they actually sell
4% Club, run by Rob Sumner, lives on Skool. Its public pitch: "This is for the 4% of people who want to TRULY biohack their health and wellness while building longevity in their lives." The paid door is Standard at $29 a month. Premium sits above that. Rob Sumner runs weekly interactive wellness webinars followed by Q&A sessions. Members get frequent content updates, centralised resources, progressive levels that unlock more videos and guides, monthly prizes and guest speakers from healthcare and wellness. Direct messages, calls and one-to-one coaching are reserved for contributing members. Inside sit 19 courses and a dense module library. A formal money-back promise is not spelled out on the about page.
Who pays and why
Health-focused people who want to go further than most on longevity and biohacking. They want structure and expert access rather than scattered online advice. They pay for weekly webinars, Q&A sessions, progressive content levels and guest speakers.
Where the members come from
The Skool lander and Rob Sumner's own teaching appear to be the main acquisition path. Public social links are thin on the about page, so growth reads as community-led rather than a giant media brand. Exact follower counts stay off the about page.
What's holding it back
The page is generic marketing copy that never says what biohacking methods are taught, so it is hard to tell it apart from other longevity groups.
Steal this
Reward active contributors with direct access to the host, so engagement earns something valuable.
Would this work in another niche?
Yes for any optimisation hobby, such as productivity or sleep. Weak for casual audiences.
Written 28 October 2026
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