#29 in AI & TechSkoolfrom $97/month

The AI Playbook

The AI Playbook is for coaches, consultants and service providers. Find your biggest growth constraint and fix it with AI.

352 membersAI & Tech More on Skool

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Teardown

How this community works

Pricing: $97 a monthWell above the ai & tech median of $9.
Size: 352 membersBigger than 31% of the ai & tech communities indexed here.
Revenue ceiling: $34,144 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
Format: 2 paid tiers
Platform: Skool
Category: AI & Tech
Last verified: 15 October 2026

Steal this

Small room, real price: 352 members at $97 a month is a business without an audience of thousands.
2 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.

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About The AI Playbook

The AI Playbook is for coaches, consultants and service providers. Find your biggest growth constraint and fix it with AI.

Why you should join: A structured approach to spotting what holds your practice back, then letting AI handle much of the work so you can focus on clients. Membership is $97 a month or $697 a year.

Tiers and products

Monthly membership
From $97 / monthly
Annual membership
From $697 / yearly

Notes

Teardown notes

The one-liner

A premium AI membership for coaches and consultants who want leverage instead of more staff.

What they actually sell

The AI Playbook® is run by Rick Mulready. The front-page promise is "For coaches, consultants, and service providers who want to find and fix their biggest growth constraint and have AI quietly do most of the work." The public offer sits at $97 a month. One-to-one coaching shows up as part of the package. A $697 annual option and a seven-day free trial sit next to the monthly price, with a live strategy call on the calendar. Inside sit 9 courses. Cancel anytime is part of the risk frame.

Who pays and why

Coaches, consultants and service providers who feel capped by their own hours. The pull is a business that grows without hiring, with AI doing the quiet work. They pay for growth constraint diagnosis, AI build guides and live strategy calls.

Where the members come from

The page links Rick Mulready's YouTube, Instagram and a website, so the community reads as the paid back end of an audience that already exists. Content does the attracting and the group does the keeping. Rick Mulready's profile line reads: "Helping online entrepreneurs work less and profit more with AI, automations and online business strategy, 10+ yrs online business, 7-figure CEO."

What's holding it back

At this price, members will judge it by hours saved, so the live calls and builders have to keep paying off.

Steal this

Promise to find the buyer's single biggest constraint first, before selling any tool.

Would this work in another niche?

Yes for any expert business, like agencies or accountants. Weak for hobbyists.

Written 15 October 2026

Reviews

5.0(12 reviews)

Jennifer Kingen Kush

From Skool

“Rick was doing this long before AI became trendy. His deep AI knowledge and years as a respected business coach show. He gets how it impacts our business, helping us build faster and get real results. I struggled with the setup, and Rick walked us through it, a huge ah-ha moment. We built a sharp foundation, made to evolve as this space moves. The community is smart, creative, supportive, and Rick is committed; you can feel it every week. I trust him completely and love this community.”

maia-richardson-9508

From Skool

“The AI Playbook is one of the few communities I actually open notifications for. Rick has a real knack for sharing AI insights & tactics that don't lose the human judgment part (which is exactly the conversation I care about most). But it’s also the people he’s attracted… smart, generous, curious people who’ve definitely challenged how I think about workflows and agentic assistance for my own business. If you’re building with AI right now, this is the room to be in.”

Sima Newell

From Skool

“I love my experience here. The people in this community are so supportive and Rick goes the extra mile to make sure everyone's questions are answered. I feel supported and included. And I've gotten my business AI enabled with a clear step-by-step process that just made it straightforward and logical. Also: I can't live without Rick's business coaching tool, "Pick Rick's Brain" - it helps sanity check things in those moments when I just need an extra pair of experienced eyes to help me out.”

Leo Tabibzadegan

From Skool

“I’ve been part of The AI Playbook for 6 months now, and it’s been incredibly valuable. Even though I feel like I’ve barely scratched the surface of all the training available! I use the Zone of Genius app religiously. I love how easy it makes it to think through important business decisions, clarify my ideas, and create SOPs that I can actually use. The live call time with Rick is absolutely priceless, and the support from the community is unmatched. Highly recommend!”

Tom Wyman

From Skool

“Are you wondering if this is just another one of those communities that promises but doesn’t deliver? Well don’t be! Rick has a way of explaining AI, and how it applies to small business, that is just plain easy to understand. Even for a 70-year old such as myself. I spend a 40+ year career in corporate America, and now starting my own solo business, and AI is playing a huge role in all of it. I couldn’t do it without Rick and this fantastic community. So glad I’m here!”