Disruptive HR

Disruptive HR is for HR professionals who want to do HR differently. Learn the latest trends with weekly live training.

Why you should join: Weekly live training, on-demand programmes, weekly thought leadership videos, hundreds of toolkits on performance, talent and learning, member discounts and the HR Disrupted podcast with founder Lucy Adams. Membership is $62.50 a month.

The one-liner

A global membership for HR professionals who want new skills, toolkits and peers.

What they actually sell

Disruptive HR is run by Lucy Adams and shows a monthly price of $62.50. Members get a live training session every week on HR trends, structured on-demand programmes, hundreds of toolkits, a global peer network and member-only discounts. The promise is delivering change faster with ready-made solutions rather than building everything from scratch. The offer is easy to understand in one read, which is half the job of a sales page.

Who pays and why

HR professionals who want to stay ahead of a fast-changing field. The pull is more credibility and impact at work. They pay for weekly live training, structured on-demand programmes and hundreds of toolkits. The emotional pull is being around people chasing the same thing, which matters as much as any single lesson.

Where the members come from

Lucy Adams's name is on the Circle page, so members most likely come from existing work, clients and followers rather than cold traffic. The page itself links no social channels, which suggests growth comes from an audience built elsewhere. Lucy Adams stays the visible face of the brand on the page.

What's holding it back

Corporate buyers may need employer sign-off to pay, which slows the decision.

Steal this

Offer ready-made toolkits members can use at work the same day.

Would this work in another niche?

Yes for any corporate function, such as finance or procurement. Weak for hobbyists.