The ISO 27001 Dojo

The ISO 27001 Dojo is for information security professionals. Master ISO 27001 and ISO 42001 for AI.

Why you should join: Learn to implement security management systems, build a consultancy career and use more AI in security, progressing through belts by joining webinars and discussions. Free to join, with paid tiers for deeper support.

The one-liner

An ISO 27001 learning dojo for security professionals and consultants, free to start.

What they actually sell

The ISO 27001 Dojo, run by Gary Hibberd, lives on Skool. Its public pitch: "Learn how to implement security implementing ISO 27001 and SO 42001 (for AI), build a career in consultancy and increase your use of AI in security." A free tier sits at the front door, with Premium and VIP upgrades above it. Gary frames the community as a dojo, a place of the way, where members progress through levels while learning to implement ISO 27001 and ISO 42001, build a consultancy career and use AI in security work. Inside sit 15 courses. A formal money-back promise is not spelled out on the about page.

Who pays and why

Security professionals and consultants who work with ISO 27001 and want to build a career in it. The frustration is a dry standard and little guidance on the consultancy path. They join for guidance on implementing ISO 27001 and ISO 42001, career advice and AI in security.

Where the members come from

The Skool lander and Gary Hibberd's own teaching appear to be the main acquisition path. Public social links are thin on the about page, so growth reads as community-led rather than a giant media brand. Exact follower counts stay off the about page.

What's holding it back

A standards community depends on regular updates. If the content goes stale, members will look elsewhere.

Steal this

Frame a technical standard as a path with levels, like a dojo, so members feel progress.

Would this work in another niche?

Yes for other standards such as ISO 9001. Weak for topics with no formal framework.