Juniper Formation

Juniper Formation is for people in ministry and those called to it. Reimagine the Church from the margins in an inclusive faith community.

Why you should join: An ecumenical United Church of Christ community offering small group ministry teams, spiritual discernment, accompaniment as you start or renew ministries and churches, faith formation for prophetic action, and a space for renewal and healing.

The one-liner

A progressive faith community reimagining church from the margins.

What they actually sell

Juniper Formation invites people to co-create an inclusive community of healing, formation and relationship for those seeking an unsettled faith. Inside are small group ministry teams, discernment, accompaniment in creating new ministries and churches or reimagining existing ones, faith formation for prophetic action and renewal. It speaks to lay and ordained leaders alike. The page does not show a price. Anyone copying this should notice that the sale rests on one clear outcome rather than a long feature list.

Who pays and why

People on the margins, people who centre them and those feeling called to ministry. The pull is an unsettled faith with real companionship and support. They pay for small group ministry teams, discernment, accompaniment and faith formation. The emotional pull is being around people chasing the same thing, which matters as much as any single lesson.

Where the members come from

The Mighty Networks page is the main door, and it links no outside channels. Growth most likely comes from the people already around the founder and word of mouth rather than paid traffic.

What's holding it back

The page explains values more than practical details such as price, schedule or size of groups.

Steal this

Name exactly who your community is for, as this page does with people on the margins and reluctant leaders.

Would this work in another niche?

Yes for any reform movement inside a tradition. Weak for mainstream congregations.