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Ketchup With Mayo

Ketchup With Mayo is for new managers and seasoned leaders. Build confident, people-first leadership.

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Teardown

How this community works

Pricing
$39.99 a monthWell above the personal development median of $15.
Size
67 membersBigger than 11% of the personal development communities indexed here.
Revenue ceiling
$2,679 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
Format
2 paid tiers
Platform
Circle
Category
Personal Development
Last verified
30 October 2026

Steal this

  • 2 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.

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About Ketchup With Mayo

Ketchup With Mayo is for new managers and seasoned leaders. Build confident, people-first leadership.

Why you should join: The Leadership Playbook, Leadership Lab and Community Roundtable with Shaun Mayo, plus weekly discussions, masterclasses and open Q&As. Membership is $39.99 a month or $399.99 a year.

Tiers and products

Notes

Teardown notes

The one-liner

A Circle leadership community for new and experienced managers building people-first leadership.

What they actually sell

Ketchup With Mayo, run by Shaun Mayo, lives on Circle. Its public pitch: "A leadership and career community for professionals building confident, people-first leadership." Membership costs $39.99 a month or $399.99 a year. Shaun Mayo's community includes the Leadership Playbook with weekly wins and curated articles, Leadership Lab and Community Roundtable sessions on real challenges, and a masterclass series with networking. Topics cover communication, problem-solving, mindset and modern workplace skills. It is aimed at emerging and experienced leaders and anyone interested in team performance and engagement, with live workshops, guest sessions and peer networking.

Who pays and why

Managers and executives who want to grow as self-aware leaders. They want practical tools and peers to talk through challenges. They pay for the Leadership Playbook, labs, roundtables and masterclasses.

Where the members come from

Circle discovery and Shaun's leadership work are the doors. Shaun is described as a leadership mentor and talent strategy executive with corporate experience, so his professional network is the likely feeder.

What's holding it back

Leadership communities are crowded, and the playful name does not explain the offer on its own. The page also does not say how often the masterclasses and roundtables run.

Steal this

Share weekly wins publicly, so members see progress and feel momentum.

Would this work in another niche?

Yes for HR, team leads or school heads. Weak where members do not manage people.

Written 30 October 2026

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