Leadership & Growth Institute

Leadership & Growth Institute is for leaders, managers and supervisors. Build high-performing teams.

Why you should join: Bite-sized, sequential leadership courses with notes, slide decks and downloads, plus weekly live office hours with Maurice. Free to join.

The one-liner

A free leadership school where Maurice shares management and supervisor training for growing teams.

What they actually sell

Leadership & Growth Institute, run by Maurice Velasquez, lives on Skool. Its public pitch: "Maurice's leadership, management, and supervisor videos, programs, courses, tools and resources." It is free to join. Access is free for now, but the page says membership fees start after the first 1,000 members, and those early members keep free access. Courses are bite-sized and sequential, with notes, slide decks and downloadable files. Inside sit 12 courses and a dense module library. The public page keeps the promise practical and specific rather than vague networking talk.

Who pays and why

New and growing managers and supervisors learning to lead people. The stress is being promoted for doing the job, not for leading a team. They join for leadership, management and supervisor training with peers. Leadership & Growth Institute is sold as a place to do the work with others, not to collect another login.

Where the members come from

Maurice Velasquez's YouTube and website presence appears to feed the room. The Skool community reads as the member back end for people already drawn to that work. Exact follower counts stay off the public page. Maurice Velasquez remains the visible face of the brand on the lander.

What's holding it back

Free until 1,000 members is a good hook. When charging starts, the value of each tier needs to be crystal clear.

Steal this

Use a member cap on free access to create urgency to join now.

Would this work in another niche?

Yes for other professional development topics. Weak for niches where nobody cares about timing.