The Real Insurance Group

The Real Insurance Group is for marketers growing brands and pipelines. Putting the Marketing in FMO.

Why you should join: Get peer support, practical playbooks and live rooms inside Skool. Public price is $27 a month.

The one-liner

A Medicare agent training room that sells compliant ads and cross-sell systems instead of more leads.

What they actually sell

The Real Insurance Group, led by Johnny Brock, targets licensed insurance agents who were taught to sell but never taught to market. Standard membership is framed around launching a first compliant Medicare ad, booking appointments without buying leads, cross-selling existing clients, and a included GoHighLevel account branded as Real Agent CRM. Premium adds weekly live agency training, live funnel reviews, an onboarding call for CRM and A2P setup, and deeper courses on cross-sell, AEP campaigns, and AI. The about page cites Johnny's own ad spend results and beneficiary count as proof. No free trial is advertised.

Who pays and why

Agents stuck renting leads, chasing no-shows, and writing one policy per client. They pay because they want their own pipeline and more revenue from people they already closed, not another FMO contract with empty support.

Where the members come from

The about page does not list social links for the owner. Acquisition likely leans on Johnny's FMO and agent network, plus Skool discovery inside insurance circles. Public follower counts are not available on the page.

What's holding it back

Including a CRM seat in every membership raises cost and support load. If onboarding calls and live funnel reviews bottleneck, Standard members may get classroom access without the marketing momentum the pitch promises.

Steal this

Bundle a ready CRM seat with a compliant first-ad course so agents generate their own appointments instead of renting leads.

Would this work in another niche?

Yes for other licensed sales fields where people buy leads by default, such as mortgage brokers or solar sales. Weak for unlicensed side hustles with no compliance constraint.