Teardown
#6 in Hobbies & CraftsSkoolfrom $69/month
Serious Dog Business
Serious Dog Business is for pro trainers and dog-obsessed owners. Understand why training works so you can help any dog.
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How this community works
- Pricing
- $69 a monthWell above the hobbies & crafts median of $11.50, in the $50–100 band, where the fewest hobbies & crafts communities charge.
- Size
- 235 membersBigger than 28% of the hobbies & crafts communities indexed here.
- Revenue ceiling
- $16,215 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
- Format
- 3 paid tiers
- Platform
- Skool
- Category
- Hobbies & Crafts
- Last verified
- 9 October 2026
Steal this
- Small room, real price: 235 members at $69 a month is a business without an audience of thousands.
- It charges in the band fewest hobbies & crafts communities charge in, which is where the least direct competition is.
- 3 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.
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About Serious Dog Business
Serious Dog Business is for pro trainers and dog-obsessed owners. Understand why training works so you can help any dog.
Why you should join: The Wavetops on how dogs think, feel and learn, clear training on rewards and punishment with real demos, fortnightly group calls, deep-dive courses and a virtual club with weekly feedback, with a 7 day free trial. From $69 a month.
Tiers and products
Notes
Teardown notes
The one-liner
A no-dogma dog training room for people who want real trainer-level knowledge.
What they actually sell
Serious Dog Business is run by Pat Stuart. The headline pitch reads: "The place to actually understand dog training." The public offer sits at $69 a month. A free trial sits on the join path. Pat Stuart sells understanding dog training with no indoctrination and no nonsense. Inside sit 18 courses. The page does not spell out a money-back promise. Anyone copying this should notice that the sale rests on one clear outcome rather than a long feature list.
Who pays and why
Owners and trainers tired of indoctrinating methods and influencer fluff. The pull is understanding dogs properly without cult-like schools. They pay for serious dog-training knowledge from a community of actual trainers.
Where the members come from
The page links Pat Stuart's YouTube, Instagram, Facebook and a website, so the community reads as the paid back end of an audience that already exists. Content does the attracting and the group does the keeping. Pat Stuart's profile line reads: "I do cool stuff with dogs and I teach others to do the same."
What's holding it back
The blunt tone attracts some and alienates others. Moderation will matter as debates heat up.
Steal this
Market against indoctrination. Promise real knowledge from working trainers, not a branded ideology.
Would this work in another niche?
Yes for other skill fields full of gurus. Weak for absolute beginners wanting soft guidance.
Written 9 October 2026
Reviews
5.0(10 reviews)
kelsie-mackay-8404
“Great with very informative content”
otto-van-dyk-9761
“This is a very knowledgeable and friendly community and I have found my time here very enlightening. Definitely worth the listen and application of the information provided”
Danny Sugar
“This is a great community with professional trainers, dog sports and pet owners - jam packed with long form theory and practical demos, it's a huuuuuuuge step up from scrambling to piece together a training plan from social media posts and short form YouTube, plus fun regular streams to show and discuss progress. Join today, you won't be disappointed if you're serious about dog business.”
Kirstie Fuller
“Pat has done a thorough job of designing a course that builds from a rock solid foundation, meaning anybody, of any level, can walk in and start from the beginning and not feel that they are covering old ground. Pats perspective is fresh and holistic. He is a kind, clear , and fair teacher and brings plenty of fun and humour to his dog training. The addition of Jas was a windfall. My need for the minutiae, smaller increments, and precision is very satisfied by Jas' eye for detail.”
Susan Birch
“I'm just a pet dog owner who wants to learn more and up my game with my new pup. The insights SDB provides are incredible- and I'm not one to use superlatives lightly. The depth of information for a pet dog owner is huge - and will take some time to absorb, apply and fully understand. That's real value for money on its own. Where SDB really shines is in the videos, q and a and community discussions. That's where the science meets the art. Im running out of space - but two thumbs up from me.”
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