Te Hapori o Whāriki

Te Hapori o Whāriki is for Māori business owners and professionals. Connect and grow through a kaupapa Māori lens.

Why you should join: Webinars, business resources, industry discussions, directories and connections with like-minded people across Aotearoa. Free to join.

The one-liner

A free Circle platform connecting Māori business owners and professionals through a kaupapa Māori lens.

What they actually sell

Te Hapori o Whāriki, run by Jackie Kutia, lives on Circle. Its public pitch: "A culturally grounded platform connecting Māori-owned businesses and professionals." It is free to join. Jackie Kutia's platform is built on whanaungatanga, manaakitanga and collaboration. Members get webinars, business resources, industry discussions, directories and chances to connect with like-minded people. Members are encouraged to ask questions, share wins and challenges and build genuine relationships.

Who pays and why

Māori business owners, professionals and changemakers across Aotearoa. The draw is a trusted space where their voice and whakaaro are understood. They join for webinars, business resources, directories and connection built on shared values.

Where the members come from

Public Circle discovery copy and Jackie Kutia's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes beyond the member count on the card stay off the lander.

What's holding it back

As a free platform, it relies on members to keep discussions active. There is no visible paid tier or sponsor, so it is hard to see how the webinars and resources are funded over time.

Steal this

Name the cultural values your community runs on, so members know how they will be treated.

Would this work in another niche?

Yes for any cultural or Indigenous business community. Weak for generic business networking.