The Better Strategy School

The Better Strategy School is for experienced professionals. Turn strategy into a core leadership capability.

Why you should join: A professional training pathway where you learn structured concepts, apply them to real strategic challenges and get feedback alongside other leaders. Membership is $249 a month or $2,400 a year.

The one-liner

A Circle training pathway that turns experienced professionals into trusted strategic leaders.

What they actually sell

The Better Strategy School, run by Marc Sniukas, lives on Circle. Its public pitch: "Where Strategy Becomes Your Leadership Capability." Membership costs $249 a month or $2,400 a year. Dr Marc Sniukas, founder of Make Better Strategy and creator of The Better Strategy OS, has more than 20 years helping leadership teams. Members get a library of templates, canvases, roadmaps and facilitation decks, masterclasses on strategy design, innovation and execution, peer discussion, live Q&A and challenge groups, and a vault of recordings. Monthly, quarterly and annual plans are offered. The page says the output is not a certificate but a type of professional.

Who pays and why

Executives, founders and senior professionals who have outgrown execution-only roles. They are now expected to set direction and need a structured way to learn it without an MBA. They pay for frameworks, masterclasses, peer challenge groups and feedback on real strategic problems.

Where the members come from

Public Circle discovery copy and Marc Sniukas's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes beyond the member count on the card stay off the lander.

What's holding it back

It is priced at executive level, and the page does not show named alumni or outcomes to justify the cost.

Steal this

Tell people what your community is not, such as not a course, not consulting and not an MBA, so the positioning is sharp.

Would this work in another niche?

Yes for any senior skill gap, such as board governance. Weak for junior audiences.