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The ABA Playbook
The ABA Playbook is for RBTs, BCaBAs and BCBAs. Prep for certification and grow your clinical and leadership skills.
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How this community works
- Pricing
- Not publishedThe price is only shown after clicking through, which is itself a choice.
- Size
- 91 membersBigger than 7% of the education & study communities indexed here.
- Format
- 2 paid tiers
- Platform
- Skool
- Category
- Education & Study
- Last verified
- 26 October 2026
Steal this
- 2 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.
- The price is only shown after you click through. Hiding it is a choice: it filters for people already sold on the owner.
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About The ABA Playbook
The ABA Playbook is for RBTs, BCaBAs and BCBAs. Prep for certification and grow your clinical and leadership skills.
Why you should join: Exam study support, tools for your first caseload and leadership and operations training, built by a BCBA of 25 years who grew a multi-location ABA company. Free to join, with paid tiers for deeper support.
Tiers and products
Notes
Teardown notes
The one-liner
A free professional home for ABA practitioners, from exam prep to running a practice, with paid tiers above.
What they actually sell
The ABA Playbook, run by LaKeysha Cobbs-Hayes, lives on Skool. Its public pitch: "Your career-long home for ABA certification prep, clinical excellence, and leadership." A free tier sits at the front door, with Premium and VIP upgrades above it. LaKeysha Cobbs-Hayes, a BCBA who started as a paraeducator and built a multi-location ABA company, splits the room by career stage: a study home for exam candidates, clinical confidence for the newly certified, and leadership and operations skills for people supervising staff or growing a practice. It is free to join and pitched as built for the whole career, under the line Learn. Apply. Master. Inside sit 11 courses and a dense module library. A formal money-back promise is not spelled out on the about page.
Who pays and why
RBTs, BCaBAs and BCBAs, from people studying for the exam to clinicians leading teams. The gap is that the credential never taught them how to handle a first caseload or run a practice. They join for study support, clinical confidence and leadership training from a 25-year behavioural health veteran.
Where the members come from
LaKeysha Cobbs-Hayes's YouTube, Instagram, Facebook, LinkedIn and website presence appears to feed the room. The Skool community reads as the member back end for people already drawn to that work. Exact follower counts stay off the public page.
What's holding it back
The Premium and VIP tiers are not described on the page, so the free room has to do all the persuading for the paid offer.
Steal this
Map the community to every stage of a career, so members have a reason to stay after they pass the exam.
Would this work in another niche?
Yes for other credentialed professions such as nursing, counselling or accounting. Weak for one-off certificates.
Written 26 October 2026
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