Tomorrow Lab

Tomorrow Lab is for curious entrepreneurs, creatives and professionals. Practical AI education: learn the machines without becoming one.

Why you should join: Led by photographer, designer, writer and AI educator Carly Söderström, who specialised in AI and visual culture, with a focus on using AI to do more of what you are already good at. Membership is $19 a month.

The one-liner

A friendly AI school for creatives that treats AI as a tool, not magic or a threat.

What they actually sell

Tomorrow Lab is run by Carly Söderström. The front-page promise is "Practical AI education for curious entrepreneurs, creatives & professionals." The public offer sits at $19 a month. A free trial sits on the join path. The annual plan is pitched at $110 a year, framed as less than $10 a month, and the copy promises no coding and no learn-AI-or-get-left-behind talk. Inside sit 14 courses. The page does not spell out a money-back promise.

Who pays and why

Photographers, designers, writers and small business owners who feel uneasy about AI. The worry is being left behind by tools that seem built for engineers, not for people who make things. They pay for masterclasses, a large Claude skills and prompt library, short vibe coding lessons and a calm, no-hype room.

Where the members come from

Carly Söderström's YouTube, Instagram, X and website presence appears to feed the room. The Skool community reads as the member back end for people already drawn to that work.

What's holding it back

The library is the headline, and libraries are easy to copy. If the masterclasses do not keep landing, members can drift to free tutorials.

Steal this

Name the fear your audience has about the topic and promise the opposite, as in learn the machines without becoming one.

Would this work in another niche?

Yes for any intimidating tool aimed at creative people, such as video editing software. Weak for audiences who already love the tech.