You Are The Media

You Are The Media is for marketers growing brands and pipelines. We're the home for marketing misfits.

Why you should join: Get peer support, practical playbooks and live rooms inside Circle.

The one-liner

Mark Masters' marketing misfits club with co-working, campfires and sense checks.

What they actually sell

You Are The Media by Mark Masters, sold as YATM Club on Circle, is a home for marketing misfits and business owners who refuse to be overlooked. Public copy focuses on finding your voice, creating content and growing an audience with peer support. Included are weekly Work Together sessions on Monday and Thursday, Friday Campfires, monthly Sense Check feedback sessions, Promises sessions every six weeks, and ongoing support spaces. Public pricing shows about $122.50 per quarter or $449.18 per year. The goal is confidence, consistency and standing for something rather than fitting in.

Who pays and why

Small business owners who know they should create content but freeze on voice and consistency. The ache is feeling invisible while louder brands win. They pay for structured co-working and honest feedback, not another content calendar PDF.

Where the members come from

Mark's You Are The Media brand is the magnet. The Circle club reads as the membership back end for people already drawn to that misfit marketing philosophy. Exact follower counts are not on the Discover page.

What's holding it back

Cadence-heavy clubs depend on the founder showing up. If Work Together rooms empty or Sense Checks feel soft, members who bought accountability will leave.

Steal this

Build a marketing membership around weekly co-working, Friday check-ins and monthly vocal sense checks so misfits buy courage with structure.

Would this work in another niche?

Yes for other voice-led creator clubs for solopreneurs. Weak for corporate demand-gen teams that need channel playbooks more than identity work.