Example report · Mixed format, mid-sized audience
💪 Health & FitnessA premium community: Health & Fitness for people who want results, not another feed
With 2,200 monthly searches for "strength training program" in the US and a steady year-on-year increase of 3.9%, there is clear interest in this area of Health & Fitness. Among the 40 communities indexed, only 10 publish a monthly price, with a median of $13.5, indicating that pricing is mostly unpublished and that stating a price is unusual. Your format of content, live sessions, and discussion aligns well with the existing interest, and your initial members will come from a slice of your existing audience.
The evidence
Live data from the Health & Fitness category on Community Teardowns.
- 40
- communities indexed
- $13.5/mo
- median published price
- 10 of 40
- publish a price
| Price band | Communities |
|---|---|
| Free | 2 |
| Under $10 | 2 |
| $10–25 | 5 |
| $25–50 | 1 |
| $50–100 | 0 |
| $100+ | 0 |
Search demand
US · measured 27 days ago- strength training program→ +4% year on year2,200/mo
- nutrition coaching1,200/mo
- online fitness coaching800/mo
4,200 searches a month across these terms. Ranking difficulty 59/100. Competitive, but not closed. Search volume measures interest in the subject, not willingness to pay for a community about it. Treat it as the size of the room, not the size of the business.
The gap: Pricing here is mostly unpublished: 10 of 40 Health & Fitness communities show a monthly price, and 9 of those 10 are free or under $25 a month. Anyone who states a price plainly is already unusual.
Based on 10 listings with a published price, last recomputed 26 days ago.
Proof the model works
Real communities from the index, nearest your suggested price band.
Public Health ClubCircle$47/mo- 2 more comparables in the full report
Suggested model
What to charge, the format to run and the weekly cadence that fits your hours.
Unlock with your email ↓How to get the first members
The three channels that fit your audience, format and hours, with a first step for each, and the ones to avoid.
Unlock with your email ↓Narrower niches worth going after
Narrower segments inside your category, each with the search term and difficulty behind it.
Unlock with your email ↓Where to build it
Because spaces let you mix formats under one roof, and owning the brand end to end supports premium positioning.
Because text, video and audio sit in one space there, and video-first trust is what earns a premium price, plus it runs under your own brand.
Swarm is operated by Growth Maps Media Ltd, which also operates this index. The scoring used is a fixed, independent rules table that applies no preference to Swarm, and ties are broken away from it.
Other Health & Fitness examples
- Premium and live, from a standing start
- Low-ticket course to a large audience
- Discussion-led, to a warm audience
- Live sessions as a side income
Generated from the same six answers the Idea Finder asks, against live data from the Health & Fitness category. No real person’s report is published here.