Example report · Mixed format, mid-sized audience
🕊️ SpiritualityA premium community: Spirituality for people who want results, not another feed
The top search term in the Spirituality category, "meditation course," garners 300 monthly searches in the US and 1600 worldwide, indicating a notable interest in this area. However, the year-on-year change in searches is -28.4%, suggesting a decline in interest. With 21 communities in this category, only 11 publish a monthly price, and among those, the median price is $25. Given that 5 of the 11 charge free or under $25, stating a price clearly is an unusual move. Your community's format of content, live sessions, and discussion can attract members from your existing audience, while you can dedicate 5 to 15 hours per week to develop it.
The evidence
Live data from the Spirituality category on Community Teardowns.
- 21
- communities indexed
- $25/mo
- median published price
- 11 of 21
- publish a price
| Price band | Communities |
|---|---|
| Free | 2 |
| Under $10 | 2 |
| $10–25 | 1 |
| $25–50 | 4 |
| $50–100 | 0 |
| $100+ | 2 |
Search demand
US · measured 27 days ago- meditation course↓ -28% year on year300/mo
- spiritual community150/mo
- manifestation course150/mo
600 searches a month across these terms. Ranking difficulty 24/100, unusually soft for a topic this size. Search volume measures interest in the subject, not willingness to pay for a community about it. Treat it as the size of the room, not the size of the business.
The gap: Pricing here is mostly unpublished: 11 of 21 Spirituality communities show a monthly price, and 5 of those 11 are free or under $25 a month. Anyone who states a price plainly is already unusual.
Based on 11 listings with a published price, last recomputed 26 days ago.
Proof the model works
Real communities from the index, nearest your suggested price band.
Aycee BrownCircle$44/mo- 2 more comparables in the full report
Suggested model
What to charge, the format to run and the weekly cadence that fits your hours.
Unlock with your email ↓How to get the first members
The three channels that fit your audience, format and hours, with a first step for each, and the ones to avoid.
Unlock with your email ↓Narrower niches worth going after
Narrower segments inside your category, each with the search term and difficulty behind it.
Unlock with your email ↓Where to build it
Because spaces let you mix formats under one roof, and owning the brand end to end supports premium positioning.
Because text, video and audio sit in one space there, and video-first trust is what earns a premium price, plus it runs under your own brand.
Swarm is operated by Growth Maps Media Ltd, which also operates this index. The scoring used is a fixed, independent rules table that applies no preference to Swarm, and ties are broken away from it.
Other Spirituality examples
- Premium and live, from a standing start
- Low-ticket course to a large audience
- Discussion-led, to a warm audience
- Live sessions as a side income
Generated from the same six answers the Idea Finder asks, against live data from the Spirituality category. No real person’s report is published here.