BE Thoughtful Revolution

BE Thoughtful Revolution is for anyone curious about behavioural economics. Learn how it is applied worldwide.

Why you should join: Regular Q&As with Melina Palmer of The Brainy Business, a book club with authors and researchers, free worksheets and a global network of academics and practitioners. Free to join.

The one-liner

A free Mighty Networks community from The Brainy Business for behavioural economics fans worldwide.

What they actually sell

BE Thoughtful Revolution lives on Mighty Networks. Its public pitch: "A free community for everyone who loves behavioral economics/science from around the world." It is free to join. Melina from The Brainy Business runs it free. Members connect, share ideas and network, join regular Q&As with Melina, take part in a book club that brings in authors and researchers live, and get free worksheets. The page asks supporters to buy from the shop or buy Melina's book, What Your Customer Wants and Can't Tell You. The Mighty Networks door is the main public surface.

Who pays and why

Academics, corporate staff, applied behavioural scientists and entrepreneurs interested in behavioural economics. They want to connect with others who share their interest and learn how it is used. They join for regular Q&As with Melina, a book club with authors and free worksheets.

Where the members come from

It is the back end of The Brainy Business podcast and brand, so listeners and readers are the main feeder.

What's holding it back

It is free and supported only by goodwill purchases, so it has no steady income to fund the events.

Steal this

Bring authors into your book club live, so members get access they cannot get elsewhere.

Would this work in another niche?

Yes for any academic topic with a fan base, such as psychology. Weak for niche technical subjects.