BMA All Access

BMA All Access is for brand strategists. Learn to lead premium brand strategy work.

Why you should join: The full A1 to C2 Path to Mastery curriculum with live coaching and assessments, specialist masterclasses, live Q&As and the Brand Volt strategy library. Free to join.

The one-liner

A Circle brand strategy academy with a six-level curriculum, coaching and certification.

What they actually sell

BMA All Access, run by Stephen Houraghan, lives on Circle. Its public pitch: "Unlimited access to brand strategy curriculum, tools and expert community." It is free to join. Membership gives 24/7 access to the Path to Mastery curriculum, six levels from A1 to C2 covering foundational strategy through advanced consulting. Each level combines on-demand modules with live coaching, assessments and feedback. Members also get peer support, specialist masterclasses, live Q&As with Stephen and guest experts, the Brand Volt Strategy Library and accountability rounds. Certifications unlock a listing in the ProBrandBuilder Directory.

Who pays and why

Designers and strategists who want to lead brand strategy work that commands premium fees. They want a proven learning path and credentials clients will trust. They join for the A1 to C2 Path to Mastery curriculum, live coaching and certification.

Where the members come from

Public Circle discovery copy and Stephen Houraghan's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes are not shown on the page.

What's holding it back

The page shows this as free to join, which is hard to square with unlimited curriculum, coaching and certification, so buyers may be unsure what is included. A six-level path is also a long commitment.

Steal this

Tie certification to a directory listing, so the credential brings members visible work opportunities.

Would this work in another niche?

Yes for UX, copywriting or coaching certifications. Weak where clients do not care about credentials.