Skoolfrom $12/month

First Wave 🌊 Meta Ads Club

First Wave 🌊 Meta Ads Club is for marketers growing brands and pipelines.

537 membersMarketing More on Skool

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Teardown

How this community works

Pricing: $12 a monthWell below the marketing median of $49.
Size: 537 membersBigger than 54% of the marketing communities indexed here.
Revenue ceiling: $6,444 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
Platform: Skool
Category: Marketing
Last verified: 29 September 2026

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About First Wave 🌊 Meta Ads Club

First Wave 🌊 Meta Ads Club is for marketers growing brands and pipelines.

Why you should join: Public price is $12 a month. Get peer support, practical playbooks and live rooms inside Skool.

Tiers and products

Membership
Paid

Notes

Teardown notes

The one-liner

A $12 DIY Meta ads club where owners bring broken ads for live help.

What they actually sell

Eliana Hedgecock's First Wave teaches business owners to run their own Facebook and Instagram ads without an agency. For $12 a month, with a free trial and a lock-in before an October price rise, members get a full course library covering metrics, buyers, carousels and more, plus live training, ad hot seats, and Q&A. The lander invites people to bring screenshots and stuck campaigns to Jana for strategy and Eliana for metrics. Cancel-friendly trial entry is part of the pitch.

Who pays and why

Owner-operators whose ads randomly stop working and who cannot tell whether creative, targeting, or offer broke. The fear is hiring an agency they cannot afford or turning ads off in panic. They pay for a place to ask the messy question with the screenshot attached.

Where the members come from

Eliana's Instagram, LinkedIn, Facebook, and elianaelizabeth.com. The community is the affordable support layer under her ads coaching brand.

What's holding it back

At $12, hot-seat capacity is the constraint. If live help becomes a queue while the course library goes stale against Meta changes, DIY owners will feel stranded again. DIY owners return when stuck. Hot-seat responsiveness is the retention engine at this price.